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Our Purpose
Celebrating Wildlife in Every Design
At Sur Streetwear, we are more than just a fashion brand — we're on a mission. We aim to make a difference by combining fashion with a purpose. Our mission is to raise awareness about animals that are in danger, threatened, or near-threatened across different regions of the world. Each of our collections shines a spotlight on a unique geographic area, starting with the majestic Chilean Patagonia. We believe that cool, trendy streetwear can be a powerful tool to engage and inform the younger generation about the importance of preserving our natural heritage. That's why we're committed to donating 5% of our profits to support wildlife conservation efforts. Join us in making a statement that goes beyond style and speaks for those who can’t.
About
Francisco I. Eujenin Campos
Hola! I'm Francisco, originally from the enchanting south of Chile, particularly the magical island of Chiloé. My journey with nature, flora, and fauna began during my time as a Boy Scout, teaching me the joy of exploring and the responsibility to leave our world better than I found it. While I now reside in Northern California, my fascination with wildlife grew as I traveled to different countries and realized many people aren't aware of the incredible creatures facing threats due to human impact. That's why I founded Sur Streetwear—to spread awareness, introduce people to these animals, and encourage mindful actions to protect them. Our first collection showcases animals from Chile's southern regions, where I grew up. My goal is to continue creating collections inspired by underrepresented animals from around the globe, sharing their stories and promoting conservation awareness.
